Retrival

The use of reused materials in construction

Listen

Retrival is a cooperative company engaged in the circular economy and more specifically specializing in selective deconstruction. Retrival aimed to conduct a study to identify sector development opportunities and the target audience to promote the use of reused materials. This study also allowed to assess the performance of their Cornermat platform.

Understand

Two main areas were chosen for this study.

The first aimed to gain a better understanding of the selective deconstruction market: current operations, relevant stakeholders, communication approaches, etc.

The second was dedicated to evaluating the Cornermat Platform: a comparison with other similar platforms, feedback on the experience with the platform, and suggestions for improvements.

Decide

Based on this study, Retrival was able to identify key profiles to target for its selective deconstruction activity. This study also provided them with an overview of the current state of the sector. Finally, the results allowed Retrival to optimize the CornerMat platform and refine its positioning to differentiate itself from existing offerings.

Customer & Brand

Listening to your customers/consumers or shoppers to generate insights, making your brand unique!

Trends & Foresight

Listening to the driving forces of citizens who evolve according to the major changes in our society.

Innovation

Listening to the expectations of your targets in terms of product and service innovation to differentiate yourself !

Human Capital

Listening to your employees to increase their well-being, their performance and the success of your company!