
Customer & Brand
Listening to your customers/consumers or shoppers to generate insights, making your brand unique and bringing value to your customers!

Brand strategy
- Generating consumer insights that will make your brand relevant, different and credible in the eyes of customers
- Identifying the needs and the decision-making process as well as the reactions towards companies and brands
- Provide a unique 5-dimensional profile, segmentation and personae to target investments and identify growth opportunities
- Make your brand (or organisation) unique, with a different vision and positioning from those of competitorss

Communication strategy
- Selecting, evaluating and refining the brand message
- Measuring and understanding the effectiveness of communication

Customer & consumer strategy
- Understanding the customer journey with a focus on the current and future needs of the consumer
- Determining the decisive elements in the purchase/choice process
- Evaluating the performance of the experience at each stage
- Generating key insights to increase customer satisfaction and value
- Identifying levers to improve customer experience and brand loyalty
- Understanding the behaviour and attitudes of your prospects, customers and shoppers