Churners & Mixers

Listen

Nespresso’s strategic teams wanted to analyse the behaviour of certain customer segments reducing their consumption of capsules.

Understand

Internet survey of specific Nespresso customer segments – N=3500-

  • Identification/profiling
  • Evaluation of current consumption
  • Identification of the reasons for the decrease in consumption
  • Identification of alternative solutions
  • Evaluation of Nespresso

Decide

“Anti-churn” action plan

Customer & Brand

Listening to your customers/consumers or shoppers to generate insights, making your brand unique!

Trends & Foresight

Listening to the driving forces of citizens who evolve according to the major changes in our society.

Innovation

Listening to the expectations of your targets in terms of product and service innovation to differentiate yourself !

Human Capital

Listening to your employees to increase their well-being, their performance and the success of your company!