Brand & Campaign Monitoring

Listen

The marketing teams of the automotive group wanted to measure the evolution of the performance of their brand awareness and the impact of marketing campaigns and actions.

Understand

Representative study of the Belgian population (18+) – N=600

  • Post testing of key campaigns (4 to 5 times a year). ​​
  • Relation to category: Driver profile, purchasing manager, last purchase, purchasing intention
  • Brand engagement: Awareness, penetration, consideration, NPS, familiarity, brand image
  • Performance of campaigns: Advertising recall, brand attribution, brand recognition, evaluation, call to action. ​
  • Evaluation of brand media and competitors

Decide

Comparison against a benchmark based on more than 50 evaluations per type of media (radio, TV, banner, OOH,…) allowing solid and detailed external and internal comparisons. ​

Optimisation of campaigns based on the results of the monitoring.

Customer & Brand

Listening to your customers/consumers or shoppers to generate insights, making your brand unique!

Trends & Foresight

Listening to the driving forces of citizens who evolve according to the major changes in our society.

Innovation

Listening to the expectations of your targets in terms of product and service innovation to differentiate yourself !

Human Capital

Listening to your employees to increase their well-being, their performance and the success of your company!