Pre-tests and Post-tests

Will my advertising message be clearly understood by my target audience before I invest heavily in its distribution?

Between two drafts or visuals, which will generate the best purchase intent?

Once my campaign is launched, what has been its actual impact on my brand image, and has it driven action?

Evaluating your communication concepts before their release protects you from significant financial risks and maximizes your return on investment.
We submit your drafts (videos, posters, messages, etc.) to a panel representative of your target audience. For example, comparing two different visuals objectively determines which one generates the strongest purchase intent.
This step validates the complete understanding of your campaign message and prevents misperceptions on the part of consumers. Furthermore, it allows us to directly assess the impact of the communication on your overall brand image, ensuring that the concept effectively reinforces your positioning.

Once your campaign has launched, analyzing its actual impact and effectiveness allows you to draw concrete lessons.
Thanks to a post-test study, you can determine precisely whether your campaign:
Remained top of mind for your target audience
- Is associated with your brand
- Conveys the desired messages
- Encourages the target audience to take action (CTAs)
- Has a positive impact on your brand image and awareness.
- …
Based on these results, you can then evaluate the actual return on your campaign and optimize your future communication campaigns.