Innovation

Listening to the expectations of your targets in termes of product and service innovation to differentiate yourself!

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Support for the launch of your innovative solutions.

Measuring the impact of global, societal and consumer trends on your business
Targeting and segmenting your most relevant users according to categories
Analysing the different moments of consumption and identifying new opportunities
Understanding the emerging needs that are at the origin of these new moments of consumption
Identifying levers and barriers to tackle a new category
Positioning your product range in the competitive landscape in the short and long term
Detecting new opportunities to strengthen your portfolio
Testing your solution within your target group
Defining the ideal pricing for a successful launch
Accompany the launch of your new product or service

Nurturing your pipeline of ideas, concepts, products and services in the short and long term
Evaluating, testing and prioritising your ideas, claims and visuals
Measuring the performance of different concepts in your market, with your customers or prospects
Validating the adequacy between your innovations and your brand’s DNA
Selecting the best performing concepts that create added value for your brand
Optimising the final selection in co-creation workshops

Enriching your current portfolio with high-performance products or services
Organising product tastings (at home and on site)
Analysing the real time usage of your product, service, application or website
Optimising the choice of your packaging (size, format)
Checking the shelf visibility of your new packaging
Checking the cannibalisation of a new product in the current product range