Organic Skincare

Listen

L’Oréal’s strategic teams wanted to better understand and grasp the target group of consumers of organic products in the skin care category

Understand

Internet survey among users of organic products in the skin care category (18+) – N=600

  • Relation to category
  • Purchasing behaviour
  • Brand funnel
  • Activation

Decide

Segmentation of the market for consumers of organic products in the skin care category

Customer & Brand

Listening to your customers/consumers or shoppers to generate insights, making your brand unique!

Trends & Foresight

Listening to the driving forces of citizens who evolve according to the major changes in our society.

Innovation

Listening to the expectations of your targets in terms of product and service innovation to differentiate yourself !

Human Capital

Listening to your employees to increase their well-being, their performance and the success of your company!