Organic Skincare


Listen

L’Oréal’s strategic teams wanted to better understand and grasp the target group of consumers of organic products in the skin care category

Understand

Internet survey among users of organic products in the skin care category (18+) – N=600

  • Relation to category
  • Purchasing behaviour
  • Brand funnel
  • Activation

Decide

Segmentation of the market for consumers of organic products in the skin care category