
Organic Skincare

Listen
L’Oréal’s strategic teams wanted to better understand and grasp the target group of consumers of organic products in the skin care category
Understand
Internet survey among users of organic products in the skin care category (18+) – N=600
- Relation to category
- Purchasing behaviour
- Brand funnel
- Activation
Decide
Segmentation of the market for consumers of organic products in the skin care category