Rossel Advertising : Specialist in French-speaking people – Poll Sud

Listen

Rossel Advertising has repositioned itself around proximity as a core value. To anchor itself in our regions, Rossel Advertising aims to become a leader in understanding French-speaking identities in Wallonia and Brussels. They want to understand the expectations, concerns and lifestyle behaviors of the French-speaking population, and become a strategic partner for advertisers.

Understand

The main objective of this study was to draw up a multidimensional profile of French speakers: socio-demographic, attitudinal and behavioral dimensions. A wide variety of themes and consumer sectors were addressed through the questionnaire, in order to obtain an in-depth view of the different expectations of French speakers.

This study complemented our partner WIDE’s expertise in societal trends.

Decide

This research enables Rossel Advertising to provide recommendations and opportunities to national and regional brands and advertisers. The information gathered helps guide their clients towards targeted and innovative marketing strategies to reach their target audience more effectively.

Customer & Brand

Listening to your customers/consumers or shoppers to generate insights, making your brand unique!

Trends & Foresight

Listening to the driving forces of citizens who evolve according to the major changes in our society.

Innovation

Listening to the expectations of your targets in terms of product and service innovation to differentiate yourself !

Human Capital

Listening to your employees to increase their well-being, their performance and the success of your company!