Estimation of market potential
Carglass wanted to conduct a survey of car owners to understand the decision-making process for window and bodywork repairs.
Continuous study based on a representative sample of the Belgian population aged 18 and over :
- Assessment of market volume
- Estimation of market potential
- Identification of brand levers and barriers
On the basis of the main KPI’s, Carglass can estimate the market potential for window and bodywork repair in Belgium.
Based on the identification of levers and barriers, Carglass can implement a strategy to achieve the desired market potential.