Estimation of market potential

Listen

Carglass wanted to conduct a survey of car owners to understand the decision-making process for window and bodywork repairs.

Understand

Continuous study based on a representative sample of the Belgian population aged 18 and over :

  • Assessment of market volume
  • Estimation of market potential
  • Identification of brand levers and barriers

Decide

On the basis of the main KPI’s, Carglass can estimate the market potential for window and bodywork repair in Belgium.

Based on the identification of levers and barriers, Carglass can implement a strategy to achieve the desired market potential.

Customer & Brand

Listening to your customers/consumers or shoppers to generate insights, making your brand unique!

Trends & Foresight

Listening to the driving forces of citizens who evolve according to the major changes in our society.

Innovation

Listening to the expectations of your targets in terms of product and service innovation to differentiate yourself !

Human Capital

Listening to your employees to increase their well-being, their performance and the success of your company!