Branding

When people think of your brand/company, what image comes to their mind?  Why do they choose it or not?  How to build a robust brand territory? Which are the main conquest targets?

Our aim is to

Generate consumer insights that make brands relevant, distinctive and credible to customers

Illuminate their needs, decision-making process and their reactions to companies and brands

Deliver unique 4D profiling, segmentation and personae to focus investments and identify opportunity for growth

Differentiate brands through superior positioning vs competitors

Our expertises:

  • Brand identity
  • Brand image
  • Brand equity
  • Brand positioning
  • Brand content
  • Brand reputation
  • Brand performance
  • Brand Health Trackers
  • Market Opportunity Evaluation
  • Market Segmentation
  • Profiling & personae