Consuming differently

In its edition of December 19th, the magazine MOUSTIQUE made an article on the changing consumption patterns. In this context, MOUSTIQUE has charged LISTEN, an independent market research agency specialized in marketing studies and studies related to human capital, with an investigation.

The results reveal that more than 8 in 10 people think that we waste too much and that we consume too much and more than 6 out of 10 think we have too much.

Nearly 90% of French-speaking Belgians have already bought or sold second hand. More than one in two people buy second-hand books or clothes. For 4 out of 10 people, furniture, decoration and toys are also part of second-hand purchases / sales.

Half of the population has visited at least one flea market in the last 12 months, one third to buy and over 10% to sell and buy.

At home, when a device is broken, ¾ of the citizens seek first to repair it themselves or to have it repaired.

In terms of food: one in 10 has chickens, 35% have a vegetable garden and 6% participate in a collective vegetable garden. 9 out of 10 people keep leftover food and ¼ of respondents never throw food away. About 4 in 10 people often consume local products, are often interested in the origin of the products they eat and often read the labels.

When it comes to sharing economy, half of the citizens know Uber and Airbnb and a large part of those people have already rented a property via the latter channel.

Do not hesitate to consult the MOUSTIQUE magazine n°4847 or to Contact us for more information!