In its latest weekly edition, the magazine MOUSTIQUE made an article on the eating habits of Belgians. In this context, MOUSTIQUE has charged LISTEN, an independent market research agency, with a survey. This survey conducted on 1.000 French-speaking Belgians revealed that:
– One in four French-speaking Belgians consume bio products on a regular basis. Among the regular bio consumers, we find mainly people from higher social classes and vegetarians / vegans.
– 83% of the population believe that bio is more expensive. Bio is especially preferred for fruits and vegetables.
– 5% of the population follow a vegetarian (4%) or Vegan (1%) diet. This lifestyle is more common among women (8%), 20-24 years olds (10%) and regular bio consumers (9%).
– More than half of people have decreased their meat consumption in the last 3 years. There are multiple reasons for this declining consumption. Most did it to preserve their health. Others have done it for environmental reasons, because of the price of meat or because of animal suffering.
– Following the Veviba slaughterhouse scandal, 36% of French-speaking Belgians bought less meat and 19% even decided to buy their meat elsewhere. These figures are higher among young people (23% among 25-34 years old) and urban citizens (32% in Brussels and 26% in big centres). Regular bio consumers were also more reactive to the scandal: 32% changed the place of purchase of their meat. ¾ respondents believe that a change in the control system could prevent further scandals.
– 44% of the French-speaking Belgians find that the quality of food has deteriorated compared to 10 years ago, but they are still 2/3 to have faith in the quality of food products. The origin of the food and the labels are the most important elements to guarantee the quality of the products.
– Regarding packaging, ¼ of French-speaking Belgians still look at labels and 9 out of 10 people would like the packaging to indicate more clearly the presence of pesticides. 86% would also like clearer labelling on nutritional intake.
– Unsurprisingly, a large majority (81%) of the population do their purchases in a supermarket. Local merchants are frequented by 86% of the population. Short circuits are less visited.
– Finally, 83% of the French-speaking Belgians are in favour of the development of biological farming. Nevertheless, 4 out of 10 people think that organic farming is able to feed the entire population.
Do not hesitate to consult the MOUSTIQUE magazine n°4814 and to Contact us for more information!