This type of research will help you determine acceptance of a product or service sold at a given price and determine the possible effect on demand of different price levels (elasticity). LISTEN® helps you establish optimum pricing for your product or service through pricing studies.
Promotion Development / Evaluation
This type of research will help you evaluate customer promotion effectiveness against the initial promotion strategy. LISTEN® conducts promotion evaluations and determines if a certain marketing strategy has produced the intended effect on consumers.
Successful products and services are those that fulfil customers’ needs. How else can you develop efficient concepts other than by listening to customers and taking their feedback into account?LISTEN® helps you develop strong products and services by guiding you at every stage of the development process, from ideation, to launch, to support.