Pricing & Promotion

  1. Pricing Research

    This type of research will help you determine acceptance of a product or service sold at a given price and determine the possible effect on demand of different price levels (elasticity). LISTEN® helps you establish optimum pricing for your product or service through pricing studies.

    Promotion Development / Evaluation

    This type of research will help you evaluate customer promotion effectiveness against the initial promotion strategy. LISTEN® conducts promotion evaluations and determines if a certain marketing strategy has produced the intended effect on consumers.