Brand reputation & conformity with values. What do your employees say about your company or organization? Are they proud, feel involved, and present themselves as true brand ambassadors? What is your reputation in the labor market ?
Effective brand positioning is one of the key objectives for marketers. It is therefore of the highest importance to take your employees’ perception of your brand into account to meet your organization’s objectives.
And what about the values put forward by the company and its management? Do employees know them? Are they stated clearly? Do they match the company’s DNA? Can your employees relate to the values and do they support your brand positioning? Is your brand attractive and does it favor recruiting top talent? Are your company and employees customer-oriented? Do your employees share a passion to meet or even go beyond your customers’ expectations?
We will address all of these questions together with your team to find the most pragmatic answers possible.