Shopper Insights – Exit Interviews
Our SHOPPER‘IQ approach provides data-driven learning that leads to an actionable understanding of shopper behaviour and purchase influences. This modular approach includes focus groups, Internet surveys and face-to-face interviews in stores and/or when shoppers leave a retail location.
This kind of research will help you measure quality of service, compliance with regulations, or gather specific information about products and services. A team of profesionnal Mystery shoppers perform specific tasks such as purchasing a product, asking questions, registering complaints or behaving in a certain way, then provide detailed reports or feedback about their experiences.