Brand research

Brand Equity

This type of research will help you identify your brand’s assets and liabilities within its competitive framework. Brand equity will be determined through tangible data (i.e. how well it performs) as well as abstract dimensions (i.e. consumer perception and brand association).

Brand Identity

This type of research will help you collect brand image and brand identity information from consumers to assess and predict consumer interest in, and commitment to, your specific brands and/or products.

Brand Health Tracking

This type of research will help you evaluate the main key performance indicators of your brand over a period of time (awareness, penetration, engagement, etc.).

Brand Loyalty & Satisfaction

This type of research will help you assess brand interest and the commitment of those who use a category and/or a brand within that category.

Brand Positioning

This type of research will help you evaluate brand positioning and a related communication strategy to position a brand within a category. It will also help you determine the most effective brand positioning and strategic marketing efforts to achieve this.

Image & Identity Research

This type of research will help you determine how non-employees view a company’s policies, practices, values and image.

Line & Franchise Extension

This type of research will help you identify business opportunities to extend an established brand into a line/franchise or determine how a new product expanding on a base brand will create brand opportunities and open new product categories.

Usage & Attitude Research

This type of research will help you understand customer habits and attitudes toward what they buy and how they use the products.

Market Opportunity Evaluation

This type of research will help you determine a strategy’s appeal among specific segments of a target market.

Market Segmentation

This type of research will help you describe the types of customers within a market (i.e. according to needs, wants, attitudes, habits, and/or behaviours).